Cita APA (7th ed.)

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Sixteenth edition.). Pearson.

Cita Chicago (17th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. Sixteenth edition. Boston: Pearson, 2016.

Cita MLA (8th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. Sixteenth edition. Pearson, 2016.