Mathis, M. (2003). PR management: 12 rules for effective publicity. Jaico Publishing House.
Chicago Style (17th ed.) CitationMathis, Mark. PR Management: 12 Rules for Effective Publicity. Mumbai: Jaico Publishing House, 2003.
MLA (8th ed.) CitationMathis, Mark. PR Management: 12 Rules for Effective Publicity. Jaico Publishing House, 2003.
Warning: These citations may not always be 100% accurate.