Smith, P., Berry, C., & Pulford, A. (2002). Encyclopedia of strategic management: Marketing communications vol. 5. Crest Publishing House.
Citace podle Chicago (17th ed.)Smith, Paul, Chris Berry, a Alan Pulford. Encyclopedia of Strategic Management: Marketing Communications Vol. 5. New Delhi: Crest Publishing House, 2002.
Citace podle MLA (8th ed.)Smith, Paul, et al. Encyclopedia of Strategic Management: Marketing Communications Vol. 5. Crest Publishing House, 2002.
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