Cita APA (7a ed.)

Lancaster, G. (2002). Encyclopedia of strategic management: Marketing planning and evaluation vol. 1. Crest Publishing House.

Cita Chicago Style (17a ed.)

Lancaster, Geoffrey. Encyclopedia of Strategic Management: Marketing Planning and Evaluation Vol. 1. New Delhi: Crest Publishing House, 2002.

Cita MLA (8a ed.)

Lancaster, Geoffrey. Encyclopedia of Strategic Management: Marketing Planning and Evaluation Vol. 1. Crest Publishing House, 2002.