Lancaster, G. (2002). Encyclopedia of strategic management: Marketing planning and evaluation vol. 1. Crest Publishing House.
Chicago Style (17th ed.) CitationLancaster, Geoffrey. Encyclopedia of Strategic Management: Marketing Planning and Evaluation Vol. 1. New Delhi: Crest Publishing House, 2002.
MLA (8th ed.) CitationLancaster, Geoffrey. Encyclopedia of Strategic Management: Marketing Planning and Evaluation Vol. 1. Crest Publishing House, 2002.
Warning: These citations may not always be 100% accurate.