Winning at new products : creating value through innovation /
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
New York :
Basic Books,
c2011.
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| Phiên bản: | 4th ed. |
| Những chủ đề: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Centre for Entrepreneurship Development (CED): General Shelf
| Số hiệu: |
658.575 COO |
|---|---|
| Sao chép 1 | Sẵn có Đặt Giữ |