Winning at new products : creating value through innovation /

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Cooper, Robert G. (Robert Gravlin), 1943-
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York : Basic Books, c2011.
Edizioa:4th ed.
Gaiak:
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Centre for Entrepreneurship Development (CED): General Shelf

Aleari buruzko argibideak Centre for Entrepreneurship Development (CED): General Shelf
Sailkapena: 658.575 COO
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