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|a Cooper, Robert G.
|q (Robert Gravlin),
|d 1943-
|9 17008
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|a Winning at new products :
|b creating value through innovation /
|c Robert G. Cooper.
|
| 250 |
|
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|a 4th ed.
|
| 260 |
|
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|a New York :
|b Basic Books,
|c c2011.
|
| 300 |
|
|
|a xv, 391 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 520 |
|
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|a "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
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