Winning at new products : creating value through innovation /
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...
| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
New York :
Basic Books,
c2011.
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| 版: | 4th ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 要約: | "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover. |
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| 物理的記述: | xv, 391 p. : ill. ; 24 cm. |
| 書誌: | Includes bibliographical references and index. |
| ISBN: | 9780465025787 (pbk. : alk. paper) 0465025781 (pbk. : alk. paper) 9780465025848 (ebook : alk. paper) 0465025846 (ebook : alk. paper) |