Winning at new products : creating value through innovation /
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
Basic Books,
c2011.
|
| Édition: | 4th ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Résumé: | "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover. |
|---|---|
| Description matérielle: | xv, 391 p. : ill. ; 24 cm. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780465025787 (pbk. : alk. paper) 0465025781 (pbk. : alk. paper) 9780465025848 (ebook : alk. paper) 0465025846 (ebook : alk. paper) |