Cooper, R. G. (2011). Winning at new products: Creating value through innovation (4th ed.). Basic Books.
芝加哥风格引文Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.
MLA引文Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. Basic Books, 2011.
警告：这些引文格式不一定是100％准确.