APA-referens (7:e uppl.)

Cooper, R. G. (2011). Winning at new products: Creating value through innovation (4th ed.). Basic Books.

Chicago-referens (17:e uppl.)

Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.

MLA-referens (8:e uppl.)

Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. Basic Books, 2011.