Παραπομπή σε μορφή APA (7η εκδ.)

Cooper, R. G. (2011). Winning at new products: Creating value through innovation (4th ed.). Basic Books.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.

Παραπομπή σε μορφή MLA (8th εκδ.)

Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. Basic Books, 2011.