Cita APA (7th ed.)

Cooper, R. G. (2011). Winning at new products: Creating value through innovation (4th ed.). Basic Books.

Cita Chicago (17th ed.)

Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.

Cita MLA (8th ed.)

Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. Basic Books, 2011.