Cooper, R. G. (2011). Winning at new products: Creating value through innovation (4th ed.). Basic Books.
Цитирование в стиле Чикаго (17-е изд.)Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.
Цитирование MLA (8-е изд.)Cooper, Robert G. Winning at New Products: Creating Value Through Innovation. 4th ed. Basic Books, 2011.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.