Branding across borders : a guide to global brand marketing /

Detalhes bibliográficos
Autor principal:	Gregory, James R.
Outros Autores:	Wiechmann, Jack G.
Formato:	Livro
Idioma:	English
Publicado em:	Chicago, Ill. : McGraw-Hill, c2002.
Assuntos:	Branding (Marketing)
Classic Catalogue:	View this record in Classic Catalogue

Registos relacionados

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Publicado em: (2005)

The new strategic brand management : advanced insights and strategic thinking /
Por: Kapferer, Jean-Noël
Publicado em: (2012)

Brand awareness and brand perception of ‘Mr. Cookie’
Por: Pranto, Mehbub Hossain
Publicado em: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
Por: Neehal, Saber Hossain
Publicado em: (2024)

Managing brand equity : capitalizing on the value of a brand name /
Por: Aaker, David A.
Publicado em: (1991)

Marketing and Brand Communication of SEBL | DX Group
Por: Bin Azad, Kazi Zonaid
Publicado em: (2023)

Corporate branding : concept and cases\
Publicado em: (2005)

Marketing practice of the brand “Savlon”
Por: Aric, MD. Samiul Hasan
Publicado em: (2023)

Impact of digital marketing on brand awareness
Por: Mahmud, Frahim
Publicado em: (2017)

Branding and communication mix of Transcom Beverages Ltd
Por: Arefin, Sajid
Publicado em: (2024)

Impact of digital marketing on brand awareness
Por: Haq, Navid Alvi
Publicado em: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
Por: Ashraf, Zayed
Publicado em: (2024)

Designing for brand consistency across social media: challenges and strategies at Wonderif
Por: Srabani, Simeen
Publicado em: (2024)

Services marketing and branding strategies of Englishplz Limited
Por: Morshed, Zarif
Publicado em: (2024)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
Por: Rahman, Adrita
Publicado em: (2022)

An effective approach to launching a brand in Bangladesh
Por: Quader, Fahim
Publicado em: (2020)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
Por: Chowdhury, Shakib Ahamed
Publicado em: (2024)

Global brand power : leveraging branding for long-term growth /
Por: Kahn, Barbara E.
Publicado em: (2013)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
Por: Aurin, Shenjuti Mahmud
Publicado em: (2022)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
Por: Khan, Zahidur Rahim
Publicado em: (2023)

The effect of advertising awareness on brand equity in social media
Por: Jabin, Siddiqua Mahe
Publicado em: (2022)

A deep dive into the branding strategies of Daraz Bangladesh Limited
Por: Zaman, A K M Naeem
Publicado em: (2019)

Brand awareness and business development through digital marketing
Por: Hossain, Md Amir
Publicado em: (2018)

The impact of digital marketing in building customer relationship and brand promotion
Por: Khan, Sanzeeda Islam
Publicado em: (2020)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
Por: Jahan, Marjana
Publicado em: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
Por: Rakibuzzaman, Md.
Publicado em: (2019)

Factors generated via experiential marketing and itseffect on building brand equity
Por: Al Noor, Md. Dayan
Publicado em: (2019)

Brand building and management
Por: Faruque, Md. Golam
Publicado em: (2019)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
Por: Saswatee, Reevu
Publicado em: (2024)

Digital brand communication transformation in the stock brokerage industry
Por: Baroi, Rojer Nicothem
Publicado em: (2023)

Developing content strategy of Airtel across digital platforms
Por: Jahan, Mashrufa
Publicado em: (2024)

The role of client service officers at Brand Practitioners Bangladesh
Por: Raisa, Khadiza Al Tahira Chowdhury
Publicado em: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
Por: Rakibuzzaman, Md.
Publicado em: (2019)

Critical branding : postcolonial studies and the market /
Por: Koegler, Caroline
Publicado em: (2018)

Raising awareness on necessity of consuming milk daily through branding activations
Por: Akhter, Saif
Publicado em: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
Por: Pal, Shrabanee
Publicado em: (2019)

How branding is changing the landscape of IPDC Finance Limited
Por: Rodrigues, Melissa Maria
Publicado em: (2022)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
Por: Mazumder, Avranil
Publicado em: (2024)

A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers
Por: Islam, Aminul
Publicado em: (2018)

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
Por: Ferdosi, Kazi Humaira
Publicado em: (2024)