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20151029133330.0 |
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151029s2002 ilua b 001 0 eng |
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|a Gregory, James R.
|9 15806
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|a Branding across borders :
|b a guide to global brand marketing /
|c James R. Gregory with Jack G. Wiechmann.
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| 260 |
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|a Chicago, Ill. :
|b McGraw-Hill,
|c c2002.
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| 300 |
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|a xxiv, 232 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 213-214) and index.
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| 541 |
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|e 30108
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|a Wiechmann, Jack G.
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