Branding across borders : a guide to global brand marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
McGraw-Hill,
c2002.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxiv, 232 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 213-214) and index. |
| ISBN: | 0658009451 |