Gregory, J. R., & Wiechmann, J. G. (2002). Branding across borders: A guide to global brand marketing. McGraw-Hill.
Chicago (17e ed.) BronvermeldingGregory, James R., en Jack G. Wiechmann. Branding Across Borders: A Guide to Global Brand Marketing. Chicago, Ill.: McGraw-Hill, 2002.
MLA (8e ed.) BronvermeldingGregory, James R., en Jack G. Wiechmann. Branding Across Borders: A Guide to Global Brand Marketing. McGraw-Hill, 2002.
Let op: Deze citaties zijn niet altijd 100% accuraat.