Gregory, J. R., & Wiechmann, J. G. (2002). Branding across borders: A guide to global brand marketing. McGraw-Hill.
Chicagoスタイル(17版)引用形式Gregory, James R., , Jack G. Wiechmann. Branding Across Borders: A Guide to Global Brand Marketing. Chicago, Ill.: McGraw-Hill, 2002.
MLA(8版)引用形式Gregory, James R., , Jack G. Wiechmann. Branding Across Borders: A Guide to Global Brand Marketing. McGraw-Hill, 2002.
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