Cita APA (7a ed.)

Gregory, J. R., & Wiechmann, J. G. (2002). Branding across borders: A guide to global brand marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Gregory, James R., y Jack G. Wiechmann. Branding Across Borders: A Guide to Global Brand Marketing. Chicago, Ill.: McGraw-Hill, 2002.

Cita MLA (8a ed.)

Gregory, James R., y Jack G. Wiechmann. Branding Across Borders: A Guide to Global Brand Marketing. McGraw-Hill, 2002.