APA (7th ed.) Citation

Gregory, J. R., & Wiechmann, J. G. (2002). Branding across borders: A guide to global brand marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Gregory, James R., and Jack G. Wiechmann. Branding Across Borders: A Guide to Global Brand Marketing. Chicago, Ill.: McGraw-Hill, 2002.

MLA (8th ed.) Citation

Gregory, James R., and Jack G. Wiechmann. Branding Across Borders: A Guide to Global Brand Marketing. McGraw-Hill, 2002.