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00907nam a22002537a 4500 |
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30056 |
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BD-DhAAL |
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20151025130140.0 |
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151025r2012201 ii a b 001 0 eng |
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|a 659.1
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| 245 |
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|a Advertising and promotions :
|b an integrated brand approach /
|c Richard Semenik ... [et al.].
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| 250 |
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|a 6th ed.
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| 260 |
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|a New Delhi :
|b Cengage Learning,
|c c2012 [reprinted 2012]
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| 300 |
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|a xli, 710 p. :
|b ill., ;
|c 28 cm.
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| 504 |
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|6 Includes bibliographical references and index.
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| 541 |
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|e 30056
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| 650 |
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0 |
|a Advertising.
|9 15730
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| 700 |
1 |
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|a Semenik, Richard J.
|9 15731
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| 942 |
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|2 ddc
|c BK
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|d 2015-10-25
|e STS International
|g 938.00
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|y BK
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