Advertising and promotions : an integrated brand approach /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Cengage Learning,
c2012 [reprinted 2012]
|
| Edition: | 6th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xli, 710 p. : ill., ; 28 cm. |
|---|---|
| ISBN: | 9788131517383 8131517381 |