Semenik, R. J. (2012). Advertising and promotions: An integrated brand approach (6th ed.). Cengage Learning.
Цитирование в стиле Чикаго (17-е изд.)Semenik, Richard J. Advertising and Promotions: An Integrated Brand Approach. 6th ed. New Delhi: Cengage Learning, 2012.
Цитирование MLA (8-е изд.)Semenik, Richard J. Advertising and Promotions: An Integrated Brand Approach. 6th ed. Cengage Learning, 2012.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.