Semenik, R. J. (2012). Advertising and promotions: An integrated brand approach (6th ed.). Cengage Learning.
Citação norma ChicagoSemenik, Richard J. Advertising and Promotions: An Integrated Brand Approach. 6th ed. New Delhi: Cengage Learning, 2012.
Citação norma MLASemenik, Richard J. Advertising and Promotions: An Integrated Brand Approach. 6th ed. Cengage Learning, 2012.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.