Semenik, R. J. (2012). Advertising and promotions: An integrated brand approach (6th ed.). Cengage Learning.
Chicagoスタイル(17版)引用形式Semenik, Richard J. Advertising and Promotions: An Integrated Brand Approach. 6th ed. New Delhi: Cengage Learning, 2012.
MLA(8版)引用形式Semenik, Richard J. Advertising and Promotions: An Integrated Brand Approach. 6th ed. Cengage Learning, 2012.
警告: この引用は必ずしも正確ではありません.