Semenik, R. J. (2012). Advertising and promotions: An integrated brand approach (6th ed.). Cengage Learning.
Citace podle Chicago (17th ed.)Semenik, Richard J. Advertising and Promotions: An Integrated Brand Approach. 6th ed. New Delhi: Cengage Learning, 2012.
Citace podle MLA (8th ed.)Semenik, Richard J. Advertising and Promotions: An Integrated Brand Approach. 6th ed. Cengage Learning, 2012.
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