Strategic marketing /

Strategic marketing /

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書目詳細資料
主要作者:	Cravens, David W.
其他作者:	Piercy, Nigel
格式:	圖書
語言:	English
出版:	Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
版:	8th ed.
叢編:	McGraw-Hill/Irwin series in marketing
主題:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
在線閱讀:	Publisher description Table of contents only
Classic Catalogue:	View this record in Classic Catalogue

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