Strategic marketing /

Strategic marketing /

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Detaylı Bibliyografya
Yazar:	Cravens, David W.
Diğer Yazarlar:	Piercy, Nigel
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Edisyon:	8th ed.
Seri Bilgileri:	McGraw-Hill/Irwin series in marketing
Konular:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
Online Erişim:	Publisher description Table of contents only
Classic Catalogue:	View this record in Classic Catalogue

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