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Bibliografiska uppgifter
Huvudupphovsman: Cravens, David W.
Övriga upphovsmän: Piercy, Nigel
Materialtyp: Bok
Språk:English
Publicerad: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Upplaga:8th ed.
Serie:McGraw-Hill/Irwin series in marketing
Ämnen:
Marketing > Decision making.
Marketing > Management.
Marketing > Management > Case studies.
Länkar:Publisher description
Table of contents only
Classic Catalogue: View this record in Classic Catalogue

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