Strategic marketing /

Strategic marketing /

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Opis bibliograficzny
1. autor:	Cravens, David W.
Kolejni autorzy:	Piercy, Nigel
Format:	Książka
Język:	English
Wydane:	Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Wydanie:	8th ed.
Seria:	McGraw-Hill/Irwin series in marketing
Hasła przedmiotowe:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
Dostęp online:	Publisher description Table of contents only
Classic Catalogue:	View this record in Classic Catalogue

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