Strategic marketing /
Auteur principal: | Cravens, David W. |
---|---|
Autres auteurs: | Piercy, Nigel |
Format: | Livre |
Langue: | English |
Publié: |
Boston, Mass. ; New Delhi :
McGraw-Hill ; Tata McGraw Hill Education,
c2006 [reprinted 2010]
|
Édition: | 8th ed. |
Collection: | McGraw-Hill/Irwin series in marketing
|
Sujets: | |
Accès en ligne: | Publisher description Table of contents only |
Classic Catalogue: | View this record in Classic Catalogue |
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