Strategic marketing /

Strategic marketing /

Εμφάνιση άλλων εκδόσεων (2)

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Cravens, David W.
Άλλοι συγγραφείς:	Piercy, Nigel
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Έκδοση:	8th ed.
Σειρά:	McGraw-Hill/Irwin series in marketing
Θέματα:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
Διαθέσιμο Online:	Publisher description Table of contents only
Classic Catalogue:	View this record in Classic Catalogue

Παρόμοια τεκμήρια

The marketing game! : with student CD-Rom /
ανά: Mason, Charlotte H.
Έκδοση: (2002)

Strategic marketing /
ανά: Cravens, David W.
Έκδοση: (2003)

Strategic marketing /
ανά: Cravens, David W.
Έκδοση: (1997)

Strategic marketing problems : cases and comments /
ανά: Kerin, Roger A.
Έκδοση: (2004)

Strategic market management /
ανά: Aaker, David A.
Έκδοση: (2005)

Principles and practice of marketing /
ανά: Jobber, David, 1947-
Έκδοση: (2010)

Marketing management /
ανά: Czinkota, Michael R.
Έκδοση: (2001)

Marketing research : concepts, practices, and cases /
ανά: Easwaran, Sunanda
Έκδοση: (2006)

Marketing management /
ανά: Winer, Russell S.
Έκδοση: (2011)

Cases in management : Indian and international perspectives/
ανά: Jham,Vimi
Έκδοση: (2009)

Cases in management : Indian and international perspectives/
ανά: Jham,Vimi
Έκδοση: (2009)

International marketing : strategy development and implementation /
ανά: Solberg, Carl Arthur
Έκδοση: (2018)

Global marketing management /
ανά: Keegan, Warren J.
Έκδοση: (2002)

Strategic emphasis on organic marketing in Daraz
ανά: Sakib, Md.
Έκδοση: (2022)

Strategic marketing management in Asia: case studies and lessons across industries
Έκδοση: (2017)

Marketing research : an applied approach /
ανά: Kinnear, Thomas C., 1943-
Έκδοση: (1991)

Strategic marketing management /
ανά: Aaker, David A.
Έκδοση: (2005)

Strategic marketing management : planning, implementation, and control /
ανά: Wilson, R. M. S. (Richard Malcolm Sano)
Έκδοση: (1999)

Cultural strategy : using innovative ideologies to build breakthrough brands /
ανά: Holt, Douglas B.
Έκδοση: (2012)

Marketing management /
Έκδοση: (2013)

Marketing management : strategies and programs /
ανά: Guiltinan, Joseph P.
Έκδοση: (1997)

Marketing management : strategies and programs /
ανά: Guiltinan, Joseph P.
Έκδοση: (1994)

Strategic marketing for nonprofit organizations /
ανά: Andreasen, Alan R., 1934-
Έκδοση: (2003)

Strategic thinking of professional planners /
ανά: Kim, Jaemoon
Έκδοση: (2004)

Services marketing : people, technology, strategy /
ανά: Lovelock, Christopher H., κ.ά.
Έκδοση: (2018)

Principles and practice of marketing /
ανά: Jobber, David, 1947-
Έκδοση: (2009)

Marketing management /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2022)

Marketing /
ανά: Lamb, Charles W.
Έκδοση: (1999)

Marketing management : a strategic, decision-making approach /
ανά: Boyd, Harper W.
Έκδοση: (2002)

Prof Andaleeb pens work on strategic marketing management
ανά: The Daily Observer
Έκδοση: (2016)

Contemporary Indian cases in marketing /
ανά: Pandey,Mukesh
Έκδοση: (2009)

Marketing management and strategy /
ανά: Doyle, Peter, 1943 June 23-2003
Έκδοση: (2006)

The study of the shopper marketing activation process of Unilever Bangladesh Limited
ανά: Rabu, Rabeya Jahan
Έκδοση: (2019)

Strategic marketing management in Asia : case studies and lessons across industries /
Έκδοση: (2017)

Marketing management /
ανά: Kotler, Philip
Έκδοση: (2016)

Marketing research : an applied orientation /
ανά: Malhotra, Naresh K.
Έκδοση: (2010)

The marketing challenge /
ανά: Mazur, Laura
Έκδοση: (1993)

Management decisions : a behavioral approach /
ανά: Sanford, Edward
Έκδοση: (1977)

Organizational strategy and policy /
ανά: Paine, Frank T.
Έκδοση: (1978)

Customer and business analytics : applied data mining for business decision making using R /
ανά: Putler, Daniel S.
Έκδοση: (2015)