Strategic marketing /
Prif Awdur: | Cravens, David W. |
---|---|
Awduron Eraill: | Piercy, Nigel |
Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
Boston, Mass. ; New Delhi :
McGraw-Hill ; Tata McGraw Hill Education,
c2006 [reprinted 2010]
|
Rhifyn: | 8th ed. |
Cyfres: | McGraw-Hill/Irwin series in marketing
|
Pynciau: | |
Mynediad Ar-lein: | Publisher description Table of contents only |
Classic Catalogue: | View this record in Classic Catalogue |
Eitemau Tebyg
-
The marketing game! : with student CD-Rom /
gan: Mason, Charlotte H.
Cyhoeddwyd: (2002) -
Strategic marketing /
gan: Cravens, David W.
Cyhoeddwyd: (2003) -
Strategic marketing /
gan: Cravens, David W.
Cyhoeddwyd: (1997) -
Strategic marketing problems : cases and comments /
gan: Kerin, Roger A.
Cyhoeddwyd: (2004) -
Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (2005)