Strategic marketing /

Strategic marketing /

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Dades bibliogràfiques
Autor principal:	Cravens, David W.
Altres autors:	Piercy, Nigel
Format:	Llibre
Idioma:	English
Publicat:	Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Edició:	8th ed.
Col·lecció:	McGraw-Hill/Irwin series in marketing
Matèries:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.
Accés en línia:	Publisher description Table of contents only
Classic Catalogue:	View this record in Classic Catalogue

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