Strategic marketing /

Strategic marketing /

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Piercy, Nigel
Format: Book
Language:English
Published: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Edition:8th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing > Management > Case studies.
Online Access:Publisher description
Table of contents only
Classic Catalogue: View this record in Classic Catalogue

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