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01571nam a22003854a 4500 |
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30050 |
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BD-DhAAL |
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20151025122057.0 |
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151025r20102006ii a b 001 0 eng |
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|a 2004061068
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|a 9780070682603
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|a 0072966343 (alk. paper)
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|b .C72 2006
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|a 658.802
|2 22
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| 100 |
1 |
|
|a Cravens, David W.
|9 15707
|
| 245 |
1 |
0 |
|a Strategic marketing /
|c David W. Cravens, Nigel F. Piercy.
|
| 250 |
|
|
|a 8th ed.
|
| 260 |
|
|
|a Boston, Mass. ;
|a New Delhi :
|b McGraw-Hill ;
|b Tata McGraw Hill Education,
|c c2006 [reprinted 2010]
|
| 300 |
|
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|a xvii, 726 p. :
|b ill. ;
|c 26 cm.
|
| 490 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 500 |
|
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|a Various multi-media instructional materials are available to supplement the text.
|
| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 541 |
|
|
|e 30050
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| 650 |
|
0 |
|a Marketing
|x Decision making.
|9 13662
|
| 650 |
|
0 |
|a Marketing
|x Management.
|9 15708
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| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|9 15709
|
| 700 |
1 |
|
|a Piercy, Nigel.
|9 15710
|
| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
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