Strategic marketing /
| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Boston, Mass. ; New Delhi :
McGraw-Hill ; Tata McGraw Hill Education,
c2006 [reprinted 2010]
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| Vydání: | 8th ed. |
| Edice: | McGraw-Hill/Irwin series in marketing
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| Témata: | |
| On-line přístup: | Publisher description Table of contents only |
| Classic Catalogue: | View this record in Classic Catalogue |
| Popis jednotky: | Various multi-media instructional materials are available to supplement the text. |
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| Fyzický popis: | xvii, 726 p. : ill. ; 26 cm. |
| Bibliografie: | Includes bibliographical references and indexes. |
| ISBN: | 9780070682603 0072966343 (alk. paper) 0070682607 |