Strategic marketing /
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| Другие авторы: | |
| Формат: | |
| Язык: | English |
| Опубликовано: |
Boston, Mass. ; New Delhi :
McGraw-Hill ; Tata McGraw Hill Education,
c2006 [reprinted 2010]
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| Редактирование: | 8th ed. |
| Серии: | McGraw-Hill/Irwin series in marketing
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| Предметы: | |
| Online-ссылка: | Publisher description Table of contents only |
| Classic Catalogue: | View this record in Classic Catalogue |
| Примечание: | Various multi-media instructional materials are available to supplement the text. |
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| Объем: | xvii, 726 p. : ill. ; 26 cm. |
| Библиография: | Includes bibliographical references and indexes. |
| ISBN: | 9780070682603 0072966343 (alk. paper) 0070682607 |