Strategic marketing /

Bibliografiske detaljer
Hovedforfatter: Cravens, David W.
Andre forfattere: Piercy, Nigel
Format: Bog
Sprog:English
Udgivet: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Udgivelse:8th ed.
Serier:McGraw-Hill/Irwin series in marketing
Fag:
Online adgang:Publisher description
Table of contents only
Classic Catalogue: View this record in Classic Catalogue
Beskrivelse
Emne beskrivelse:Various multi-media instructional materials are available to supplement the text.
Fysisk beskrivelse:xvii, 726 p. : ill. ; 26 cm.
Bibliografi:Includes bibliographical references and indexes.
ISBN:9780070682603
0072966343 (alk. paper)
0070682607