Citazione Stile APA (7a Edizione)

Cravens, D. W., & Piercy, N. (2006). Strategic marketing (8th ed.). McGraw-Hill ; Tata McGraw Hill Education.

Citazione stile Chigago Style (17a edizione)

Cravens, David W., e Nigel Piercy. Strategic Marketing. 8th ed. Boston, Mass. ; New Delhi: McGraw-Hill ; Tata McGraw Hill Education, 2006.

Citatione MLA (8a ed.)

Cravens, David W., e Nigel Piercy. Strategic Marketing. 8th ed. McGraw-Hill ; Tata McGraw Hill Education, 2006.