APA (7 वां संस्करण) प्रशस्ति पत्र

Cravens, D. W., & Piercy, N. (2006). Strategic marketing (8th ed.). McGraw-Hill ; Tata McGraw Hill Education.

शिकागो शैली (17वां संस्करण) प्रशस्ति पत्र

Cravens, David W., और Nigel Piercy. Strategic Marketing. 8th ed. Boston, Mass. ; New Delhi: McGraw-Hill ; Tata McGraw Hill Education, 2006.

एमएलए (8वां संस्करण) प्रशस्ति पत्र

Cravens, David W., और Nigel Piercy. Strategic Marketing. 8th ed. McGraw-Hill ; Tata McGraw Hill Education, 2006.