Cita APA (7a ed.)

Cravens, D. W., & Piercy, N. (2006). Strategic marketing (8th ed.). McGraw-Hill ; Tata McGraw Hill Education.

Cita Chicago Style (17a ed.)

Cravens, David W., y Nigel Piercy. Strategic Marketing. 8th ed. Boston, Mass. ; New Delhi: McGraw-Hill ; Tata McGraw Hill Education, 2006.

Cita MLA (8a ed.)

Cravens, David W., y Nigel Piercy. Strategic Marketing. 8th ed. McGraw-Hill ; Tata McGraw Hill Education, 2006.