APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. (2006). Strategic marketing (8th ed.). McGraw-Hill ; Tata McGraw Hill Education.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 8th ed. Boston, Mass. ; New Delhi: McGraw-Hill ; Tata McGraw Hill Education, 2006.

MLA (8th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 8th ed. McGraw-Hill ; Tata McGraw Hill Education, 2006.