APA-Zitierstil (7. Ausg.)

Cravens, D. W., & Piercy, N. (2006). Strategic marketing (8th ed.). McGraw-Hill ; Tata McGraw Hill Education.

Chicago-Zitierstil (17. Ausg.)

Cravens, David W., und Nigel Piercy. Strategic Marketing. 8th ed. Boston, Mass. ; New Delhi: McGraw-Hill ; Tata McGraw Hill Education, 2006.

MLA-Zitierstil (8. Ausg.)

Cravens, David W., und Nigel Piercy. Strategic Marketing. 8th ed. McGraw-Hill ; Tata McGraw Hill Education, 2006.