Cravens, D. W., & Piercy, N. (2006). Strategic marketing (8th ed.). McGraw-Hill ; Tata McGraw Hill Education.
Citace podle Chicago (17th ed.)Cravens, David W., a Nigel Piercy. Strategic Marketing. 8th ed. Boston, Mass. ; New Delhi: McGraw-Hill ; Tata McGraw Hill Education, 2006.
Citace podle MLA (8th ed.)Cravens, David W., a Nigel Piercy. Strategic Marketing. 8th ed. McGraw-Hill ; Tata McGraw Hill Education, 2006.
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