Reputation rules : strategies for building your company's most valuable asset /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2011.
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| Edition: | 1st ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- Thomas off the rails : the decisive moment and how to miss it
- Mercedes and the Moose : brand management beyond customers
- Shell turns on the water cannons : the growing impact of the second circle
- Of shower curtains and waste baskets : perks, scandals, and moral outrage
- The Katrina chronicles : doing the right thing and getting credit for it
- The terminator gene : from outrage to fear
- Beat the grim reaper : strategic anticipation and the management of reputational risk
- The aim team : how to build a sixth sense
- Andersen before the fall : values, culture, and the teachable moment
- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.