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01786nam a22003014a 4500 |
| 001 |
30747 |
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BD-DhAAL |
| 005 |
20151228200129.0 |
| 008 |
151228s2011 nyua b 001 0 eng |
| 010 |
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|a 2010052537
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| 020 |
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|a 9780071763745 (alk. paper)
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| 040 |
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|a DLC
|c DLC
|d BD-DhAAL
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| 050 |
0 |
0 |
|a HG4026
|b .D54 2011
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| 082 |
0 |
0 |
|a 659.2
|2 22
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| 100 |
1 |
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|a Diermeier, Daniel.
|9 15663
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| 245 |
1 |
0 |
|a Reputation rules :
|b strategies for building your company's most valuable asset /
|c by Daniel Diermeier.
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| 250 |
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|a 1st ed.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c c2011.
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| 300 |
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|a xviii, 295 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 253-290) and index.
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| 505 |
0 |
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|a Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.
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| 526 |
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|a CED
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| 541 |
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|e 30747
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| 650 |
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|a Corporations
|x Finance.
|9 15664
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| 650 |
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0 |
|a Risk management.
|9 15665
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| 942 |
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|2 ddc
|c BK
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| 999 |
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|c 35884
|d 35884
|
| 952 |
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|0 0
|1 0
|2 ddc
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|a CED
|b CED
|c GEN
|d 2015-12-28
|e Trim Education
|g 2805.00
|l 0
|o 659.2 DIE
|p 3010030747
|r 2015-12-28
|t 1
|w 2015-12-28
|y BK
|