Marketing research : concepts, practices, and cases /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2006 [7th impression 2010]
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | x, 605 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780195676969 (pbk.) 0195676963 (pbk.) |