Marketing research : tools & techniques /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2010.
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| Edition: | 2nd ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xx, 527 p. : col. ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780199564347 (pbk.) 0199564345 (pbk.) 9780199597352 |