Creativity in public relations /

Creativity in public relations /

Մատենագիտական մանրամասներ
Հիմնական հեղինակ: Green, Andy, 1958-
Ձևաչափ: Գիրք
Լեզու:English
Հրապարակվել է: Philadelphia : New Delhi : Kogan Page, 2003.
Հրատարակություն:1st ed.
Շարք:PR in practice series
Խորագրեր:
Public relations.
Creative thinking.
Creative ability in business.
Classic Catalogue: View this record in Classic Catalogue
Բովանդակություն:
  • A definition of 'creativity'
  • Creativity: some myths debunked
  • How you think in 'boxes'
  • The creative process
  • Green light thinking: creative techniques
  • Green light thinking: brainstorming
  • Creativity-the consultation tool
  • Red light thinking: the evaluation of ideas
  • Creativity is not just for photocalls
  • Obstacles to creativity
  • You are never more than 12 feet from an opportunity
  • The 'creative diamond'
  • The creative individual
  • Creating a creative culture
  • The ethics of creativity: lies, damned lies and impropaganda
  • The future of creativity
  • Award ceremony
  • Interested in finding out more?

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